My favorite topic, after banking that is, is relationships. This secret (or now not-so-secret) interest of mine is probably driven by the fact that I have become the “go-to” girl for relationship advice among my friends.
After years of counseling friends on their romantic relationships, I’m now turning to banks. Yesterday, I asked myself, “If close to half of serious relationships end in divorce, do banks stand a chance of growing lifetime relationships with customers?” How many millions has your bank spent on CRM, technology, or consulting to achieve lifetime relationship profitability?
